Glossary
Venues & Formats

Hard Ticket

Show sold via ticketing platform with a specific event listing.

A show that sells tickets through a ticketing platform (Ticketmaster, AXS, DICE, See Tickets, Eventbrite) with a specific event listing for that date. The buyer can predict revenue from advance ticket sales and settle the show against a known gross. Standard at theaters, clubs that book national acts, festivals, and arenas. Contrasted with soft ticket venues (nightclubs, lounges, casinos) where revenue is per-night door / bar driven and there's no advance ticket count.

Related terms

Soft TicketTicket ScalingSettlementBreak-Even