How a venue's capacity is divided into priced ticket tiers: GA floor, reserved seats, VIP, balcony. Each tier has its own price, count, and visibility settings. Scaling drives total ticket revenue: a flat GA show with 1,000 tickets at $40 grosses $40K; the same room scaled as 700 GA at $35 + 200 reserved at $50 + 100 VIP at $90 grosses $42.5K. Buyers and venues iterate on scaling pre-on-sale to maximize revenue without leaving inventory unsold.