A ticket sale window before the public on-sale, reserved for specific lists: fan club members, AmEx cardholders, radio station listeners, venue subscribers. Presales generate early demand signal (will this sell?) and reward fan loyalty. Typically 10–25% of total capacity is held back for presale; remaining inventory hits public on-sale. Multiple presales might stack in the week before public on-sale, each opening to a smaller audience. Presale code distribution is part of the marketing plan.